METRO Group
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Satış MarkalarıMetro Cash & Carry
In figures
The company
The concept
C+C Schaper – Wholesale plus delivery service
Metro Cash & Carry is an international market leader in the sector of self-service wholesale and at the same time also the most international retail brand with the highest sales volume at the METRO Group.
A mature, efficient and internationally reproducible concept guarantees the successful tapping of new markets. The assortment and services offered by Metro Cash & Carry are geared to meeting the specific needs of professional customers. At 626 stores in 29 countries the company offers a broad selection of high-quality goods at wholesale prices to customers such as hotel and restaurant operators and small to medium-sized retailers.
| Metro Cash & Carry | |
|---|---|
| Locations 2 | 626 |
| Number of countries 2 | 29 |
| Sales 1 | 31.7 bn € |
| Total selling space 1 | 4.9 mn sqm |
| Headcount (annual average of full-time equivalents) 1 | 103,915 |
| Articles, food assortment 1 | ca. 20,000 |
| Articles, nonfood assortment 1 | ca. 30,000 |
1 Status 31 December 2007
2 Status 30 September 2008
The concept of self-service wholesale made its way into Europe in the year 1964 with the founding of Metro SB-Großmärkte GmbH & Co. KG in Mülheim/Ruhr. Prof. Dr. Otto Beisheim contributed the idea and initiated the process. Franz Haniel & Cie joined as a shareholder in 1967. Since that time Prof. Dr. Otto Beisheim, Franz Haniel & Cie GmbH and the Schmidt-Ruthenbeck family each hold one third of the German Metro operations.
The first step abroad was facilitated by the partnership between Metro Cash & Carry and the Dutch Steenkolen Handelsvereeniging SHV in 1968 leading to the establishment of the new subsidiary, Makro Zelfbedieningsgroothandel, which opened the first Makro store in The Netherlands. This marked the start for a targeted further internationalization of the company: Expansion in a first step focused on markets in South and Western Europe.
With the market entries into Turkey and Morocco, Metro Cash & Carry achieved the leap across the Mediterranean in the early 90s. Around 30 years after it’s founding, Metro Cash & Carry was already represented in twelve foreign countries, which made it one of the wholesalers with the broadest international base. The store network at that time comprised 200 locations. Since the mid-90s international expansion has focused on the growth markets in Asia and Eastern Europe.
In 1998 Metro Cash & Carry – a wholly owned subsidiary of METRO AG – assumed the operating management of all Metro/Makro wholesale operations. Today, Metro Cash & Carry International takes the role of the management holding for the worldwide cash & carry activities of the METRO Group. The local cash & carry companies in the respective countries are each controlled by an independent management.
Metro Cash & Carry will continue to expand its presence in the international markets. Eastern Europe and Asia in particular offer great growth potential which the company plans to systematically tap into. Already today this sales brand is the global market leader in its line of business. The largest part of the employees of Metro Cash & Carry works abroad. In many countries the company ranks among the largest employers.
The business of Metro Cash & Carry aims at professional commercial customers such as hotel, restaurant and kiosk operators, caterers and small food retailers, hospitals, authorities, and to an increasing extent also service providers. The Metro Cash & Carry concept is addressed to professional, commercial customers. "Cash & carry" means that the customers pick the goods themselves, pay cash and transport them with their own vehicles. The advantage as compared with conventional wholesale lies in the more favorable price-performance ratio, the scope of the food and nonfood assortment, the immediate availability of the merchandise and the customer-oriented opening hours.
Metro Cash & Carry is offering a wide range of high-quality goods under the brand names Metro and Makro; their slogan is "from professionals for professionals". One of Metro Cash & Carry’s unique selling propositions is its great competence in terms of freshness. An efficient supply chain and a group-wide standardized quality assurance system ensure that customers have a superb choice of fresh fish, meat, fruits and vegetables every day. In addition to that, there is a wide range of non-food articles with a focus on the restaurant business, household appliances, stationary and multimedia. Good value for money and the consistent availability of high-quality goods contribute to the global success of the Metro Cash & Carry sales concept.
Another important competitive edge of Metro Cash & Carry is its distinct ability to adapt the service portfolio of its wholesale stores to the needs and overall conditions typical of the respective location. The assortment is geared to the respective national demand and represents the result of a highly modern and efficient procurement organization. On a global level, professionals shop for commercial consumers or resellers, and select the goods based on their customers’ special needs. The availability of goods is clearly above retail’s average. Moreover, easy accessibility of stores and longer opening hours make the stores even more attractive for commercial customers.
By developing and implementing high quality standards, Metro Cash & Carry faces up to its special responsibility as a wholesale organization. Among other things, customers will receive professional support in preserving the cooling chain when shopping in Metro Cash & Carry stores. In the context of its quality management, Metro Cash & Carry has not only been implementing EU standards effective as from 2006 in the countries of the European Union, but in all the countries where the group operates. Thus, Metro Cash & Carry makes a major contribution towards an improved food supply in many regions while at the same time also strengthening the competitiveness of its customers.
| C+C Schaper in figures | |
|---|---|
| Number of locations | 63 |
| Headcount (reporting date, as full-time equivalents) | 1,982 |
Status 31 December 2007
"A professional for professionals" – this is the motto of the Hanover-based wholesale company. As a trading partner to the restaurant industry, retailing and large-scale consumers, C+C Schaper GmbH banks on quality, service and an unusually flexible distribution system. Commercial customers have a choice: Either they pick up their goods at the Schaper wholesale store themselves or they can have their orders delivered. C+C Schaper joined the METRO Group in 1996 and rounds out the range of products and services in the cash & carry business of the international retail group. This 100-percent subsidiary of Metro Cash & Carry Germany plans a phased expansion of its operations.
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