METRO Group
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ŞirketCorporate PrinciplesContent overview
Performance Identity
Economic Strength
Sustainable Market Penetration
Market Position
Strategic Strength
Innovative Drive
Leadership Identity
Strategic Control
Authority of Sales Divisions to Shape Concepts
Diversity, Equal Opportunity and Tolerance
Performance-oriented Leadership based on the Principles of Best Practices
Social Policy Identity
Political Involvement
Taking on Public Responsibilities
Corporate Social Responsibility
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The METRO Group is a high-performance, international retail company focused on sustainable, profitable growth. Our corporate thoughts and actions are characterized by a deep sense of responsibility to our customers, shareholders and staff, as well as to the public as a whole. Our business activities are always centered on the customer, his demands and how best to fulfill them. Transparency and credibility are key components of our corporate culture. Tolerance, respect and openness to different cultures shape our international profile. The group of companies is dedicated to making a contribution to the further development of the retail industry on the national and international levels, while at the same time influencing innovations in the trade sector on a worldwide scale. The METRO Group regards environmental protection and responsible utilization of resources as its duties. As a strong corporate group of successful sales divisions and companies, we are committed to supporting the mutual values on which our identity is based as well as to realizing the goals we share.
We will continue to expand our position as an internationally leading retail company operating on a worldwide scale, while at the same time increasing our profitability. With this goal in mind, we continuously optimize our sales concepts, cost structures as well as our portfolio of growth-relevant business activities, and systematically advance our international expansion.
By means of sustainable market penetration we achieve profitable growth. We systematically continue the internationalization of the company. Our international activities focus on the growth regions in eastern Europe and Asia. We have the competence leadership in opening up the emerging markets for modern forms of retailing. We know how to utilize this status in order to secure a competitive lead for our company
Our sales divisions and their capacity for performance form the basis of the economic success of the METRO Group. The power behind their brands and the strength of their concepts are decisive factors in the overall success of the company. Each of the sales divisions occupies a leading position in its respective market segment. We continuously assess and improve our sales concepts with regard to our objectives. We wish to continue developing our sales divisions, and enhancing their status as unmistakable retail brands that set themselves apart from the competition.
We pool the strengths of our sales divisions and cross-divisional service companies, and take advantage of synergies on a group-wide basis. This gives us the strategic capacity and business potential to continue increasing our competitive strength, while offering our customers a diverse range of high-quality products at attractive prices on a worldwide scale.
One of the key factors in the success of our company is our distinctive capacity for innovation. We contribute to the advancement of retail in Germany as well as on an international scale, especially with regard to the development and implementation of new technologies in trade and retail. This puts us in a position to fulfill our customers’ wishes even better in the future, while at the same time boosting the efficiency of our business processes and reducing costs. We wish to be among the pioneers in application of these developments, and thus secure our competitive edge.
Control of the portfolio, decisions on overall strategy, management staff development, human resources policy, groupwide corporate communications as well as the positioning of the METRO Group in the capital market – these aspects are managed by METRO AG in coordination with the sales divisions.
The sales divisions of the METRO Group are autonomous on the operational management level. They are responsible for further developing their concepts and formats, as well as for implementing strategic decisions.
The diversity of our staff is one of our greatest strengths, and a major contributing factor in sustainable business success. We support our employees according to their skills and performance. We regard each other with openness and tolerance. As an Equal Opportunity Employer, we offer all employees and applicants identical chances, regardless of their sex, age, race, ethnic background, sexual identity, possible handicaps, religion or beliefs.
Our management style is characterized by respectful and fair treatment of all employees, along with cooperation that spans cultural and geographical boundaries according to the principles of Best Practices. We create a working atmosphere that motivates people and inspires outstanding performance.
We contribute our professional knowledge and experience to political decision-making processes relevant to trade and retail. We achieve this by consulting responsible political decision-makers as well as through active involvement in commercial associations and organizations in Germany and on an international scale. In this manner, we wish to ensure that the needs of the retail sector are given sufficient consideration in the context of political and legal rulings.
We encourage our employees to take public office and perform social duties. This contributes to the positive image of our company and its representatives among the public. This involvement helps to ensure that the company’s interests find sufficient representation in the extraparliamentary political arena.
We are committed to the principles of corporate social responsibility. We fulfill this responsibility in social projects, sports and cultural sponsoring as well as through involvement in environmental protection. According to our corporate selfconcept, making a commitment to the good of society and the environment is a key component in securing the sustainable business success of the METRO Group.
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