Web Siteleri Arama

METRO Group
Almanya
Polonya
Romanya
Russia
Türkiye

Press

Metro Organization to Strengthen Its Image - New Corporate Identity as “METRO Group”

15.11.2002

Metro Organization to Strengthen Its Image - New Corporate Identity as “METRO Group”

The Metro Group of Companies in Duesseldorf will in future operate under the name "METRO Group" worldwide and, in doing so, take another consistent step in its development towards a modern, international trade and retail group. In addition, this measure is designed to lend expression to the cohesion of all sales divisions and group companies in a high performance group network. The importance and strategic strength of the dynamically growing trade and retail company will also be emphasized. As a result of the change in corporate identity to METRO Group the profile of the company as an international trade and retail group and as a successful Dax 30 company will be highlighted more clearly than in the past.

The Chairman and CEO of METRO AG, Dr. Hans-Joachim Körber, explained: "From our point of view the sustainable profiling of the company by way of an unmistakable CI is a crucial element of corporate success. The development of our sales divisions into unique and distinctive retail brands has already progressed quite significantly. Now we want to sharpen the brand profile of our group emphasizing our economic and social weight. This applies particularly to our role as a major employer in Germany and other countries as well as to our significance as a driving and innovative force in trading and retailing."

The new corporate identity of the METRO Group is supported by a new brand message: "METRO Group – the Spirit of Commerce". It expresses the corporate identity of the group as it has evolved in the last few years characterized as modern, success orientated and international. "This message underlines that for the METRO Group trading and retailing is a lot more than mere facts and figures," says Körber. "For us trading means bringing together markets and people, goods, ideas and concepts – an exciting task that we are performing millions of times every day in 25 countries."

As another tool to communicate a distinctive and unmistakable brand profile the METRO Group will run an image campaign starting in the year 2003. With this the trade and retail group will for the first time communicate the major facets of its corporate profile on a larger scale.

Hızlı Arama