Web Siteleri Arama

METRO Group
Almanya
Polonya
Romanya
Russia
Türkiye

Press

Future Store Technologies have established themselves

28.04.2004

Future Store Technologies have established themselves

Düsseldorf/Rheinberg, 28 April 2004 – METRO Group’s Extra Future Store in Rheinberg near Duisburg has successfully established itself as a shopping outlet for our customers. This is evidenced by a customer query of Boston Consulting Group completed on the occasion of the Future Store’s first anniversary on 28 April 2004.

According to said query, almost 80 percent of all customers have in the meantime tried one or several technologies implemented in the store with a clearly upward trend. This applies in particular to the automatic self-checkouts which as much as 44 percent of all customers have already used at least once for checking out. In a first customer query dating back to July 2003, this value still stood at 28 percent. Use on a regular basis is on the rise, too: For the self-checkouts it has doubled while for the Intelligent Scales it has risen from 60 to 67 percent of all customers who purchase fruit and vegetables. The wine info terminal is regularly frequented by 40 percent of those customers who buy wine. These figures show that the technologies have in the meantime firmly established themselves in everyday shopping.

The Personal Shopping Assistant (PSA), a touchscreen computer on the shopping trolley, was upgraded with a new, user-friendly software in March 2004. The first customer reactions are very positive. For the new design also suggestions from the customers at the Future Store have been taken into account.

Elderly people, too, increasingly use the technical devices. While up until July 2003, 16 percent of the customers above the age of 60 had tested the Personal Shopping Assistant, this figure has by now climbed to as much as 27 percent. For the self-checkouts, too, the corresponding figure has risen appreciably, namely from 16 to 28 percent. The Intelligent Scale is even used by more than half of all elderly customers, the info terminals by over 40 percent.

Also with a view to this positive customer feedback the METRO Group plans to implement Future Store technologies in additional stores: in a first phase, a total of 200 self-checkouts will be installed in 50 stores of the Real and Extra sales divisions. Furthermore, Intelligent Scales are to be increasingly employed in the outlets of the world’s fifth largest retailing company.

The Extra Future Store is a project of the METRO Group Future Store Initiative. The objective of this cooperation is to make shopping more convenient for the customer by using new technologies while at the same time advancing innovation in retailing on an international scale. The partners of the Initiative are 45 companies from the IT, services and consumer goods industries – including SAP, Intel and IBM.

Results of the market research study and sales slip analysis pdf (168 KB)

Details on the METRO Group Future Store Initiative more

Hızlı Arama