Web Siteleri Arama

METRO Group
Almanya
Polonya
Romanya
Russia
Türkiye

Press

Future Store technologies continue to increase in popularity

27.04.2005

Future Store technologies continue to increase in popularity

Customers greet the technologies deployed by the METRO Group in its Future Store in Rheinberg with enthusiasm. This is the result of a study conducted by the Boston Consulting Group marking the two-year anniversary of the Future Store. The unique store, opened in April 2003, serves the METRO Group and its partners to test innovative retail technologies.

Since its opening, the Future Store has increased its customer base by almost 30 percent. The study, based on a customer survey, shows that there also has been a further rise in the number of customers who have used at least one of the new technologies from 79 percent last year to 85 percent this year. Even older consumers have come to appreciate the additional features, in particular the Smart Scales. Before March 2004, 52 percent of customers aged 60 or over had tested them – today, the figure has risen to 59 percent.

Above all, the automatic Self Check-outs have become a standard part of everyday shopping in Rheinberg. More than half of the customers have already used them at least once to pay for their purchases. After the highly successful introduction of the technology in Rheinberg, it is now deployed in over 40 stores of the sales divisions Extra, Real and Praktiker. Within this year, the number of locations featuring Self Check-outs is to be doubled. Praktiker furthermore plans their introduction in its outlets abroad.

The Information Terminals have also firmly established themselves. The number of customers who have used the service already rose to 58 percent this year, compared with 51 percent twelve months previously. A recent new offering is the availability of information on the origin and quality of foodstuffs at the Information Terminals. This service is currently being tested for eggs, but will shortly extend to meat, fruit and vegetables. This makes the METRO Group the first retailer in Germany to offer its customers full traceability of food products – in direct compliance with the new EU directive.

The results of the study on customer satisfaction at the Future Store pdf (58 KB)

The Future Store in Düsseldorf is a unique future technology workshop belonging to the METRO Group Future Store Initiative. The aim of this cooperation of more than 50 companies from the IT, consumer goods and service sectors is to use new technologies for making the shopping experience as pleasant and stimulating as possible for consumers. At the same time, the initiative is expediting the innovation process in the international retail sector. Some 20,000 international visitors who have participated in guided tours of the store so far prove the great interest of the industry in this project.

Hızlı Arama