METRO GROUP
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Information OfferThe information system provides the suppliers with daily updates of the movement data for their articles, which can be broken down by the individual stores of the METRO GROUP. First, you can call information on the number of items supplied and sold, inventories in the stores, advertising and master data. The security concept of Metro Data Warehouse allows to grant producers exclusive access to the data relating to their products.
The processes that can be supported with the information gathered are as varied as the reports and data offered by Metro Data Warehouse. At present, more than sixty predefined reports are available which can be broken down into four subject areas:
Sales
Advertising
Inventories
Master data
This area offers POS data for the analysis of the performance of product categories or individual articles. This way, changes in consumer behavior can be detected early on and assessed.
In the field of market research Metro Data Warehouse offers an analysis tool in addition to the data of the market research institutes. Through the daily updated view on sales figures you can assess the success of a new product, a promotion or an advertising campaign practically without any delay.
This is where the user has access to the daily and weekly updated analysis of advertising campaigns as well as to the documentation of former promotion campaigns.
The advertising history shows the user how many pieces of one article have been sold during a promotion week in which region or in which store. Based on these data, relevant information for the planning of future advertising activities can be obtained. In particular during major advertising campaigns the view of the daily updated data will allow to stock up on merchandize where necessary and to avoid out-of-stock situations. The exact data relating to the success of previous advertising campaigns help avoid high inventory levels at the end of a promotion.
This area informs about the trend of inventories on a daily and weekly basis, supplies data about out-of-stock times and provides information on the inventory range of individual articles.
The inventory situation and shelf availability can be improved with the data from Metro Data Warehouse . Exact information at the store and article level allows to precisely identify stores and articles with very low and/or very high inventories. Based on these data the supplier’s sales force can visit exactly those stores where critical inventory levels occur.
The user is given details about the assortment policy at the store level as well as advertising, article and retail unit information and has access to listing information as well as store and supplier master data.
Through the access to their master data saved in Metro Data Warehouse the suppliers can view relevant data such as the assignment of articles to assortment and maintenance groups. They also show which articles are available in which store. This allows to find out whether listed articles can be ordered by the stores. Moreover, the article master data can be viewed, checked and completed by an employee of the METRO GROUP, where necessary.
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