Ana menü:

İçerik:

Ana başlıkPress

Sayfa başlığıReshuffle of the Real Board of Management

20.06.2005

Reshuffle of the Real Board of Management

With the "Neue Preiszeit" [new price age], METRO Group's Real hypermarkets in February 2005 started a comprehensive campaign to strengthen the profile of this sales division in Germany.

Against this backdrop as well as in view of the continued selective expansion into Eastern Europe, the Board of Management of Real has been reshuffled. Uwe Hölzer, up to now Chairman of the Board of Management of Real, has resigned from his office with immediate effect. Stefan Feuerstein, Member of the Management Board of the METRO Group, will in addition also be in charge of the food retail business until further notice. "We are on the right track with our strategy of a more salient brand positioning in our customer’s minds. However, we see a need for optimizing the realization of this concept in operating business", said Stefan Feuerstein.

On the Board of Management, international business will in future fall within the field of responsibility of Dusan Wilms. Mr. Wilms formerly held the position of Regional Manager of the business unit East/South East Europe of Metro Cash & Carry where he contributed substantially to the company's success in this region. The selective international expansion of Real into Eastern Europe will be advanced further. In July 2005, Real is set to open its first hypermarket in Moscow. Moreover, plans also include a market entry into Romania.

These decisions attest to the significance of the food retail business for the METRO Group. Real will continue to consistently strengthen its brand profile in Germany. With the largely completed regional focusing of the Extra store network and a comprehensive organizational combination of Real and Extra, the METRO Group has laid the foundations for a strengthening of its food retail activities. Consequently, in its future reporting the METRO Group will treat these two sales brands as one reporting unit.

With sales of € 56.4 billion (2004) METRO Group is the world's third largest retailing group. The company has a headcount of more than 250,000 employees and operates around 2,400 locations in 30 countries. The operating business is performed by the sales divisions which operate independently in their respective markets: Metro/Makro Cash & Carry – world market leader in cash & carry wholesale, Real hypermarkets, Extra supermarkets, Media Markt and Saturn – the European market leader in consumer electronics centers, Praktiker home improvement and DIY centers, and Galeria Kaufhof department stores.


 

Sayfanın başına
 

Hızlı Arama