Web Siteleri Arama

METRO Group
Almanya
Polonya
Romanya
Russia
Türkiye

Press

Real hypermarkets start business in Russia

27.07.2005

Real hypermarkets start business in Russia

Tomorrow the first Russian Real hypermarket will be opened in Moscow. The company follows the highly successful engagement of Metro Cash & Carry wholesaling in Russia, both sales divisions of the METRO Group. It is therefore a further step in the world’s third-largest retail and wholesale company’s ongoing and consistent expansion in Eastern Europe. The METRO Group started doing business in the region back in 1994 and today is active with its sales divisions in almost every Eastern European country. It is by far the biggest retailer in Eastern Europe. Russia is the fourth country where Real has operations, including Germany, Poland and Turkey. It also plans expansion to Romania.

The Moscow store will offer its customers more than 35,000 different articles, about half of it from the food sector. The assortment will be formed to fully satisfy the needs of the local customers, especially in the locally produced merchandise. In total some 80 percent of the items will come from Russian suppliers. The customer will find all items of everyday use at small prices, ranging from food via electrical appliances all the way to clothing, following the principle of a “one-stop-shopping”.

At the press-conference dedicated to the opening the General Manager of Real Russia, Mr. Thorsten Vogt, said: "This is a great day for us. It is the starting point for our further expansion in Russia, one of the world’s most important markets of the future. This project will benefit our customers – we cut prices offering the highest quality and service, and I am sure this will make a difference on the Russian market."

The hypermarket is located in an attractive new trade centre and has a sales area of almost 10,000 sqm. The investment of Real for its first Russian store amounts to € 25 million. In 2005 Real plans to open up two further stores in Russia.

With sales of € 56.4 billion (2004) METRO Group is the world’s third largest retailing group. The company has a headcount of more than 250,000 employees and operates around 2,400 locations in 30 countries. The operating business is performed by the sales divisions which operate independently in their respective markets: Metro/Makro Cash & Carry – world market leader in cash & carry wholesale, Real hypermarkets, Extra supermarkets, Media Markt and Saturn – the European market leader in consumer electronics centers, Praktiker home improvement and DIY centers, and Galeria Kaufhof department stores.

Hızlı Arama