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METRO Group Future Store Initiative presents RFID to see and touch

08.03.2006

METRO Group Future Store Initiative presents RFID to see and touch

From March 9 to 15, the METRO Group Future Store Initiative will for the first time be presenting a broad range of innovative applications of Radio Frequency Identification, or RFID, in exhibits covering around 2,800 square meters.

"RFID has already become established in many areas of day-to-day life. And new opportunities for application are continuously appearing. We want to give CeBIT visitors the opportunity to experience this enormous spectrum first hand," says Zygmunt Mierdorf, Member of the Management Board of METRO Group. At the leading IT fair, the METRO Group Future Store Initiative is presenting RFID to see and touch: interactive multimedia exhibits demonstrate how the technology will help consumers while shopping, in the household and during leisure activities. Visitors can also find out how RFID is used in logistics and warehouse management.

A fair stand overflowing with highlights

A range of different topical zones offer insight into the future of RFID implementation. Exhibits show how shopping can be made faster and more convenient than ever for the customer. For example, the Smart Trolley automatically registers its contents and guides the customer to desired products. The Smart Dressing Room advises the shopper on which garments to combine. State-of-the-art Self Check-outs accelerate the payment procedure. In addition, guests can see how RFID optimizes processes in retailers’ warehouses and stores.

For the first time, the METRO Group Future Store Initiative will also show stand guests the broad range of RFID applications utilized beyond the realm of retailing. CeBIT Visitors experience how RFID accelerates lending procedures at libraries, and they see what Smart Fridges, Smart Microwaves and Smart Washing Machines can do for them to make life easier.

Future technology tested in practice

The METRO Group recognized the significance of innovative technologies at an early stage. In 2003, the company launched the METRO Group Future Store Initiative in cooperation with partners in the consumer goods, IT and service industries. A central component of the Initiative is the Future Store in Rheinberg (Germany). In this unique future laboratory, the partners test the application of new technologies under real-life conditions. Twenty-five partners of the METRO Group Future Store Initiative are participating in fair presentation at the CeBIT 2006 - including the companies IBM, Intel, SAP and T-Systems as well as the standardization organizations GS1 Germany and the Fraunhofer Institute for Material Flow and Logistics.

Recent images of the METRO Group Future Store Initiative’s trade fair presentation are available at www.future-store.org

Contact

METRO Group
Corporate Communications
Schlueterstrasse 1
40235 Duesseldorf / Germany
Tel.: +49 2 11 68 86-28 70
Fax: +49 2 11 68 86-20 00
E-mail: presse@metro.de

www.future-store.org

METRO Group is one of the most important international retailing companies. In 2005 the group reached sales of € 55.7 billion according to preliminary figures. The company has a headcount of about 250,000 employees and operates more than 2,100 outlets in 30 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry - world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn - market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.

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