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Media Markt starts operations in Sweden

26.09.2006

Media Markt starts operations in Sweden

Media Markt, a sales brand of the METRO Group, opens its first consumer electronics store in Sweden. This move marks another step in the international expansion strategy of the METRO Group.

The new Media Markt is located on the periphery of the capital Stockholm, in Heron City, the country’s largest shopping park. The store opening scheduled for next Thursday marks the kick-off for the sales brand’s further expansion in Sweden. A second location in Gothenburg is to follow still this year. Media Markt plans to open further outlets across the country over the next few years.

The first large-scale consumer electronics store in Sweden features a selling space of 4,500 sqm and employs 110 people. Media Markt plans to offer the most extensive assortment in its business segment at the best price in Sweden. Thus, the new outlet in Heron City features the largest TV department in the region (500 sqm) and offers its customers more than 15,000 different CD and DVD titles.

Media Markt and Saturn operate more than 550 consumer electronics stores across Europe with around 40,000 employees. Sweden is the 13th country where Media Markt is active since the company’s founding in 1979. In Europe, the two sales brands are currently represented in Germany, Belgium, Greece, Italy, France, The Netherlands, Austria, Poland, Portugal, Switzerland, Spain and Hungary. Following the market entry in Sweden, the opening of the first Media Markt in Russia is to take place still this year. The strategic focus of the further organic expansion will be on Europe.

METRO Group is one of the most important international retailing companies. In 2005 the group reached sales of € 55.7 billion. The company has a headcount of about 250,000 employees and operates more than 2,100 outlets in 30 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry – world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn – market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.

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