Web Siteleri Arama

METRO Group
Almanya
Polonya
Romanya
Russia
Türkiye

Press

Debut in Asia – the METRO Group at the China Chain Store Expo 2006

02.11.2006

Debut in Asia – the METRO Group at the China Chain Store Expo 2006

From November 2 to 4, 2006 the retailing group is showcasing the METRO Group Future Store Initiative and its sales brand Metro Cash & Carry, the international leader in self-service wholesale, on an exhibition area of 1,200 m².

"Profitable growth and internationalization are core elements of our strategy. In this context, Asia and particularly China, with its 1.3 billion consumers, are among our most important markets for expansion," says Dr. Hans-Joachim Körber, Chairman of the Management Board and CEO of the METRO Group. For this reason the company presents innovative technologies for the future of retailing to a Chinese audience for the first time. The highlight of the METRO Group Future Store Initiative presentation is Radio Frequency Identification (RFID), a radio-based technology that has the potential to revolutionize processes in retailing and the consumer goods industries.

In the topical area "Supply Chain," visitors experience how RFID can provide benefits at every stage along the entire supply chain – from manufacturing to store warehousing. In order to realize the advantages of RFID in worldwide goods traffic, the METRO Group has started its program "Advanced Logistics Asia" (ALA): the implementation of the new technology in various pilot projects and test scenarios along the supply chain from China to Germany.

RFID also provides more convenience while shopping. In the "Future Mall," innovative applications like the Smart Trolley, Smart Mirror and Smart Dressing Room can be tried out. "The exhibits show the possibilities RFID opens up for more individualized customer service, as well as for faster and more convenient shopping," says Zygmunt Mierdorf, Management Board Member and CIO of the METRO Group.

The successful Metro Cash & Carry China concept is presented in a second exhibition area. The company, which celebrates its tenth anniversary on the Chinese market this year, is known for its high-quality products and stringent quality controls. Visitors to the fair will be able to experience this in a hands-on presentation: a test course illustrates the various points through which foodstuffs must pass during the company-wide standardized quality control process. "Metro Cash & Carry China has around three million professional registered customers," reports Jean-Luc Tuzes, Managing Director of Metro Cash & Carry China. "We’re happy about the wide-scale acceptance and plan to continuously increase this figure." The sales brand has built up a network of 33 wholesale stores in the greatest Asian market. Only yesterday, a second store opened in Beijing.

To download more information on the fair presentation of the METRO Group, including images, please log on to www.future-store.org.

The METRO Group is one of the leading international wholesale and retail companies. In 2005, it generated 55.7 € billion in total sales. The company operates in 30 countries at more than 2,200 locations and maintains a workforce of approximately 250,000 people. The performance of the METRO Group is based on the strength of its wholesale and retail brands, which act independently within their respective markets: worldwide market leader in self-serve wholesale Metro/Makro Cash & Carry, Real hypermarkets and Extra supermarkets, European market leaders in consumer electronics Media Markt and Saturn, as well as Galeria Kaufhof department stores.

Hızlı Arama