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METRO Group applies novel Web 2.0 technology at consumer portal www.gut-fuer-dich.info

05.06.2007

METRO Group applies novel Web 2.0 technology at consumer portal www.gut-fuer-dich.info

The consumer portal of the METRO Group, www.gut-fuer-dich.info, offers its users an array of interactive Web 2.0 functions in addition to comprehensive information on a healthy lifestyle.  New to the portal is a "Newscrawler" which supplies the most relevant news on the topics of nutrition and exercise in a completely new form of information. Purpose-made software – a so-called Webcrawler – automatically searches around 200 internet pages, filters their contents and categorizes the information. This search method in combination with the innovative presentation of the information is a novelty for the German internet.

METRO Group attests to innovative strength in the online sector

The state-of-the-art search method, combined with the innovative presentation of the information retrieved, corroborates the pioneering technological position of the METRO Group in the trade. The company is already a leading player in the testing and use of modern technologies in wholesaling and retailing. With the novel search method at the website of the "Gut für Dich" initiative for nutrition and exercise, the METRO Group now also presents itself as one of the most innovative companies of its industry in the online sector. Besides progressive internet technologies, the consumer portal www.gut-fuer-dich.info utilizes numerous Web 2.0 functions for new forms of communication such as weblogs and forums.

Information in a new staging

The presentation of the search results arouses enthusiasm mainly through an absolutely new staging. Other than with the classic searching process, the results are not shown in long lists. Instead, they appear on the interface against a cloud backdrop as continuously updated messages. The more topical an article is the larger and more distinct its headline will be. Thanks to this special design, the user will "fly" through the captions to subjects like nutrition, exercise, health, body and soul, family and research. What is conspicuous in this context is the smooth transition and the floating movements of the individual elements which are based on the latest state of the programming art.

Refined search through semantic filters

The latest internet technology also supports search for information. In order to continuously refine the results, the searching process of the "Gut für Dich" portal performs the semantic processing of the search terms. This innovative search and filtering function has the effect that the hits shown are coming increasingly closer to the individual interests of the user.

The underlying logic of the search engine automatically categorizes all entries, assigns to them certain keywords and interconnects them. If, for example an internet user wants to obtain information about fish-based nutrition and enters the keyword "fish", the program will first find all information about this topic. Moreover, it will also allocate terms like "salmon", trout" or "carp" to the fish family and thus provide valuable references to related subjects. In this way, the program will gradually improve its knowledge of the information needs of the individual users and only offer relevant articles.

"Gut für Dich" wants to whet people’s appetite for well balanced nutrition and more exercise

The interactive user portal www.gut-fuer-dich.info is the central platform for information and exchange of opinions on the subject of "nutrition and exercise". It is one of the core elements of the "Gut für Dich" initiative started Germany-wide on March 1, 2007 by which the METRO Group wants to encourage the population to attach more importance to well balanced nutrition and more exercise. Further measures of the initiative, which is planned to become a permanent institution, comprise a comprehensive information campaign and a new, consumer-friendly nutrient content identification on the METRO Group’s private-label products. Joachim Löw has been won over to support the campaign "Gut für Dich" as a prominent partner.

METRO Group is one of the most important international retailing companies. In 2006 the group reached sales of about € 60 billion. The company has a headcount of some 270,000 employees and operates about 2,400 outlets in 30 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry – world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn – market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.

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