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METRO Group takes RFID roll-out to Europe

04.03.2008

METRO Group takes RFID roll-out to Europe

During the CeBIT Auto ID/RFID Forum, METRO Group announced that the group-wide deployment of Radio Frequency Identification (RFID) in Germany will enter its next phase in 2008. Following the successful start in October 2007, another 200 locations operated by the Real sales brand will now be equipped with RFID readers at their loading doors for incoming goods. At the sales brand Metro Cash & Carry Germany, an average of 40% of all merchandise sold is already supplied on pallets tagged with RFID. Metro Cash & Carry is now also preparing the roll-out of the radio technology at its locations in France.

"The extension of the use of RFID at Real and Metro Cash & Carry demonstrates how the potential of RFID in retail logistics can be leveraged," said Dr. Gerd Wolfram, Managing Director of MGI METRO Group Information Technology, while presenting the company’s plans at the CeBIT trade fair. RFID appreciably accelerates the handling of incoming goods, thus reducing truck idle times and contributing to a further optimization of the transport routes. Thanks to the RFID labels, each pallet can be registered automatically and deliveries can be checked for completeness within seconds, thereby decisively improving the accuracy of inventory management.

RFID makes logistics more efficient – to the benefit of retailers and producers

METRO Group and its IT partners support manufacturers who intend to introduce the RFID technology. Customized “Starter Kits” help companies make their first steps in deploying this innovative technology. In this way, manufacturers can draw on the experience of METRO Group and its partners on the road toward a transparent supply chain. From mid-2008, industrial partners participating in the operative roll-out of RFID at METRO Group will be able to keep an eye on their goods flow online. The web-based supplier portal Metro Link will provide additional data that show exactly when and where a shipment has been registered within METRO Group. A number of RFID pilot projects being conducted by METRO Group also contribute to advancing the use of this technology.

Another step toward a complete RFID supply chain

METRO Group has been preparing for the operational roll-out of RFID in its warehousing operations since late 2007. The hardware in particular has to cope with extreme conditions, such as those prevailing in a frozen food distribution center where temperatures can be as low as minus 24 degrees Celsius. Together with its technology partners, METRO Group is developing innovative solutions, such as equipping forklifts with RFID readers. Here, testing has been completed successfully and now the application is being developed further for deployment under operational conditions. With the fitting of a high-rack warehouse, METRO Group is making a key step toward the integrated use of RFID along the complete supply chain: from the manufacturer right through to the store shelf.

Contact

Antonia Voerste
METRO Group
Phone: +49 (0)2 11.68 86-28 69
Fax: +49 (0)2 11.9 69-4 90-60 48
E-mail: voerste@metro.de

METRO Group is one of the world’s most important international retailing companies. In 2007, it generated around €66 bn in turnover. The group maintains operations in 31 countries at more than 2,400 locations and employs around 290,000 people. The strength of METRO Group is based on its wholesale and retail brands, which operate independently within their respective markets: Metro/Makro Cash & Carry, the worldwide market leaders in self-service wholesale; Real hypermarkets; Media Markt and Saturn, the European market leaders in consumer electronics; as well as Galeria Kaufhof department stores.

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