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China

The Olympic Games have turned the world’s attention to China. The country’s economy is booming. With double-digit growth rates every year, the People's Republic is one of the most powerful driving forces in our global economy. And domestic consumption is playing an ever more important role in this growth. It contributes almost as much to the Chinese GDP as foreign investments.

China is not just a manufacturer and supplier of inexpensive consumer goods. With more than 1.3 billion consumers, it constitutes a huge sales market, making the country an attractive destination for companies from all over the world. Thanks to China’s economic boom and growing incomes, quality of life is improving and demand for consumer goods is on the rise.

For the METRO Group China is one of the most important growth and expansion markets in the world. The retailing company opened its first Metro Cash & Carry wholesale store in Shanghai in 1996. Since then, the distribution network has been continually expanded. The self-service wholesaler currently operates 37 stores in various regions.

Vast distances, marked regional differences and consumer preferences, inadequate hygiene standards – these are some of the major challenges facing retailing companies in China today. The METRO Group is working hard to establish common quality standards and install modern retail infrastructures.

As part of its expansion strategy in China, Metro Cash & Carry cooperates closely with local manufacturers. It helps suppliers to become more professional and competitive and creates jobs. And getting involved in table tennis has boosted awareness of the brand across China. By sponsoring the German national team, Metro Cash & Carry will be a part of the Olympics in Beijing

 

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