Group Communications

21 May 2010
Shopping in your Pyjamas - Real launches online shop
With an assortment of more than 2,000 products, Real launches its online shop and offers products in the areas of Electronics & Photography, House & Garden, Babies & Toddlers, Health & Wellness, Toys as well as Sports & Leisure. By 2011, the assortment is planned to be extended to about 5,000 products.

22 April 2010
Cooperation between German Premier League Club BVB and Real SB-Warenhaus to support young players – Talent scouts coming to real,- Junior Cup in 150 towns - Final at Signal Iduna Park
You need a chance to be successful. This is true for the goal scorer on the football pitch, and also for those young football talents who score a hit for the first time on the street or a playing field. To reveal their talents, Real and Borussia Dortmund have now agreed on a close cooperation. This year, the German premier league member will flank the real,- Junior Cup. This was announced by the Chairman of the BVB Board of Management Hans-Joachim Watzke and Real Marketing Director Manfred Mandel in the presence of BVB defender Mats Hummels. Every year, Europe's biggest street football tournament series held by the retailer attracts up to 10,000 girls and boys aged nine to thirteen who participate in the competition to find the biggest talent and the best team. The opening event will take place on 25th April at Dortmund Fredenbaum where Real will present Borrussia Dortmund's traditional "Day of Talents" for the first time and, on this occasion, also hold the opening tournament of the real,- Junior Cup. "The talent support is one of our traditional concerns; after all, the BVB has made successful football history for a century. The cooperation with Real will give a chance to many talented young people", explains Hans-Joachim Watzke.

31 March 2010
Real meets EU requirements regarding nutritional labelling
- Clear nutrition labelling on all own-brands
- Assortment extended to more than 2,400 own-brand products

Real wants to drive transparency for consumers in the food retail sector. This is why the retail company provides information such as the content of fat, sugar and protein on all own-brand products. With this labelling, Real already now complies with the main criteria of the draft legislation regarding a mandatory labelling of nutrition values resolved by the Environment and Health Committee of the European Parliament in mid-March. Consumers can thus see at a glance the most important information for a conscious composition of a balanced diet.

5 March 2010
Support for parents and young families: 'Hello Baby' gets an offspring
About four years after its launch, the hypermarkets chain Real is expanding the programme "Hello Baby" also to parents of older children. In conjunction with the initiative "real,- Family Manager", families with children aged up to ten years can now also enjoy the free support.

25 January 2010
The next generation of mobile shopping
Real launches iPhone app

14 January 2010
Attractively priced eco-power at Real
Good news for all "green smart savers": in the framework of an exclusive partnership, the retail company Real offers its customers an opportunity for bringing down their electricity bills by up to 15% in future. The eco-power supplied by the utility company SECURA Energie GmbH is guaranteed to be generated from renewable energy sources and absolutely CO2-free. Moreover, Real customers will also benefit from a price guarantee and a Real shopping voucher for a value of € 50 if they sign a contract.