METRO GROUP
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The METRO Group is one of the world's most important retailing companies. Ensuring its success is a 290,000-strong workforce in more than 150 countries. With its sales divisions Metro Cash & Carry, Real, Media Markt and Saturn, and Galeria Kaufhof, the METRO Group has a presence at over 2,100 locations in 32 countries.
Systematic customer responsiveness, extensive product ranges and affordable wholesale store prices – these are the hallmarks of Metro Cash & Carry. The largest and most international sales division in the METRO Group, it operates in a total of 29 countries. The principal customers of the self-service wholesaler are hoteliers, restaurant operators and caterers.
Media Markt and Saturn specialise in electrical and electronic goods and entertainment electronics. With their comprehensive range of branded products at consistently low prices, the stores are market leaders in Europe's electrical retailing sector. Media Markt and Saturn have established themselves in 15 countries, attracting widespread public attention through a series of high-profile advertising campaigns.
As a "traditional" full-range retailer, Real offers its customers a huge choice of products: roughly 80,000 food and non-food items. The self-service stores are well known for the freshness of their goods, a varied range of private label products, branded products, and innovative concepts. As well as Germany, Real is now to be found in four eastern European countries.
Galeria Kaufhof has made a name for itself as a modern lifestyle retailer with international product ranges and top-of-the-line brands. The imaginative display of goods in the stores ensures that shopping is an enjoyable experience. Each day, more than two million customers shop in the 141 Kaufhof branches in Germany and Belgium. Most of the stores have been situated at prime locations in downtown areas.
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