METRO GROUP
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Individual needs
For quite some time now, shopping has been about far more than just satisfying people's basic needs for food and clothing. Modern customers are discerning: their expectations vary according to their lifestyles, situations and trends. For retailers the challenge is to identify consumers' needs early on and adjust their product portfolio accordingly.
Topic Special "Consumer in focus
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Desire for quality and enjoyment
Price conscious, but with an eye for quality: this description fits increasing numbers of German shoppers. A growing number of people also want to consume sustainably without compromising on enjoyment. Retailers are reacting to this - for example by offering organic products and seasonal regional produce.
Topic Special "Consumer in focus"
Guidance through the product jungle
Given the increasing variety of products available in stores, most consumers are keen to find some helpful guidance. That is why METRO GROUP's retail brands pool their products in theme areas and offer their customers targeted and useful advice. METRO GROUP also provides consumer-friendly nutrition labelling on its own-brand food packaging.
Topic Special "Consumer in focus"
Convenient and fast
A pleasant in-store atmosphere and end-to-end convenience play an ever greater role in the shopping experience. METRO GROUP's retail brands implement tailored store design and product presentation concepts to create modern and attractive shopping paradises. Innovative technologies such as Self-Checkouts make shopping a faster, more convenient and more personalised experience for customers.
Topic Special "Consumer in focus"
Retail Compendium 2009/2010
Product variety, service and advice: customer focus is also a key topic in the new Metro Retail Compendium. In an exclusive interview, Joël Saveuse, Chief Executive Officer Real and Member of the Management Board of METRO GROUP, explains the strategic role this plays at Real. The publication also provides extensive information about the retail sector in general.
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